Cross Marketing : Example Case
Sunday, September 2nd, 2007
Promotional Gift - Caps
Lets say we’re working with a sporting goods store that wants to increase its sales. This company wants to find a community event or sporting team to sponsor. We decide to contact the Minor League baseball team in town to see if they would be interested in a cross promotional program. They agree and we set out to find a promotional item to get the word out about the team and the store. The most obvious answer is to create a cap promotional that could be handed out at baseball games. Read the rest of this entry »
Popularity: 52% [?]
Email To Friend














